Microsoft’s core gaming brand has decided to make an innovative and decorative splash in the industry. Xbox has announced that it will pair with fan-favorite celebrities and brands to design custom Xbox One S consoles geared toward their partners unique specs. The Seattle-based company unveiled its first custom design this week, and it looks unlike any gaming console you’ve ever seen. When deciding which celebrity it would collaborate with first, Xbox was confident that the world’s most famous DJ duo would be a good place to start. Queue The Chainsmokers.
The globally-recognized musical tandem was more than excited to team up with Xbox for this project. They were “really pumped” to combine their award-winning music with what they referred to as “the best gaming console in the world.” The custom console features a unique combination of color and lighting that works together to create a one-of-a-kind gaming experience. The Xbox team used a thumbnail-sized, USB-powered microprocessor that converts sound into a dynamic light show. Pair that with 60 miniature pixels that illuminate the acrylic display to create a 3D lighting effect within the console.
One-of-a-Kind Xbox One S Consoles
For those of you who were reading this and getting excited to go purchase your own custom Chainsmokers Xbox One S, I regret to inform you that they will not be available for purchase. In fact, each one of the custom consoles that is designed as a part of this celebrity series will be one-of-a-kind models that will be given away to one lucky fan as a part of a duel marketing campaign.
This particular console will be part of a giveaway opportunity on The Chainsmokers Twitter account that extends through September 17. Microsoft announced that Xbox would be partnering with “top personalities from music, sports, television, fashion, art, and Hollywood.”