Blizzard Entertainment has teamed up with the most popular online streaming network. The video game developers made the deal official on Tuesday for rights to stream various tournaments via Twitch. The two-year pact made sense for both companies as the streaming industry continues to garner a massive following.
eSports Industry Boom
The agreement between the two sides will feature some of Blizzard’s biggest titles in eSports. More than twenty events will be broadcast exclusively on Twitch. During these matches, viewers will get special deals on upcoming games courtesy of Blizzard. Twitch Prime members are promised exceptional offers as well. Amazon, which owns Twitch, has indicated that even more deals will be available in the near future.
The timing of this union comes at a critical point in eSports’ history. Online viewership has risen by 90 percent since the beginning of last year. According to the research, Twitch has 100 million users visit the site to watch content each month. Even better, the company claims nearly half of the viewers spend at least 20 hours per week on the site.
This deal comes on the heels of Facebook’s partnership with ESL. The social media site will begin broadcasting eSports events this month in an effort to attract gamers and viewers. In addition, Facebook plans to launch original eSports content. Mark Zuckerberg and company are slowly gearing up to compete with Twitch as the premier location for online gaming.
Blizzard Entertainment has been in the video game development business since the early 1990’s. Based in Irvine, California, the company rose to success with the creation of the World of Warcraft series. The game holds the record with 12 million subscribers at one time; peaking in 2010. Since then, the developer has spawned other popular hits such as Overwatch, Heroes of the Storm, and StarCraft: Remastered. Already with a slew of gems to its name, Blizzard hopes to make its mark in the online streaming world as well.