The online gaming and eSports industries are alive and well, but HTML5 has appeared to peak as of late. Even with the recent partnership between Bandai Namco and Drecom, many critics wonder about the long-term viability of the industry. Will the field perform better in the coming years or fall flat?
The plateau of HTML5 gaming can be traced back to the early days of the industry. After development with Firefox in 2009, the gaming platform took off. Advancements were made in audio and video; furthering the technology needed for a user’s ultimate experience. The industry only began to expand in the following years as the field rose in popularity.
A couple years after the online gaming boom, big companies began investing in the industry. Disney threw $10 million at RocketPack to get a piece of the budding business. Startups like GameClosure and Spil Games began flooding the marketplace with investments of nearly $20 million total. With so much money invested into the industry, HTML5 gaming began a trajectory towards a boom or bust commodity in the marketplace.
It wasn’t long before companies such as Goko and Wooga fell flat. One completely changed formats while the other was forced to abandon its entire concept. The HTML5 business quickly started to fizzle out. A large financial backing by Facebook went kaput nearly five years ago when the social media giant admitted it was too early to invest in the HTML5 platforms.
Even with the checkered past, it is still easy to get excited for the future of HTML5. Games can be created for both PCs and mobile devices. Users can easily connect with others while playing these games online. The social aspect combined with the accessibility makes this industry an intriguing one to this day.
While the industry may be down, it is certainly not out. Many changes can be implemented to help generate revenue. More advertisements are one way to go instead of the big investments of the past. Learning from former mistakes can help the industry’s future. Can Bandai Nemco and Drecom help breathe life back into HTML5 games?